The brand-new black Apple Watch Ultra 2 is already $50 off at Best Buy — but it’s not for everyone

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a close-up of the black titanium apple watch ultra series 2 against a black background

SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It’s set for release on Sept. 20.



Apple Watch Ultra 2 (GPS + cellular) with black titanium case

$749.00
at Best Buy

$799.00
Save $50.00

My Best Buy Plus/Total membership required



The Apple Watch Ultra 2 will stun in a slick new satin black colorway this Friday, and Best Buy is offering a sizable preorder discount for certain someones.

As of Sept. 18, paid members of the My Best Buy program (Plus and Total tiers) can knock $50 off the price of the upcoming black titanium Ultra 2. The premium wearable starts at $749 (normally $799) with a trail loop, an alpine loop, or an ocean band, and it’s upgradable with a titanium Milanese loop for $100 more. All styles come with free trials of both Apple Fitness+ and Apple Music.

If you aren’t a paid My Best Buy member and don’t plan on becoming one, know that Amazon had the black titanium Ultra 2 listed for $779.99 at the time of writing — a $19.01 savings that isn’t paywalled. Choose from a black trail loop or a dark green alpine loop.

Moreover, if you’re not committed to that new black titanium case color, a natural titanium Ultra 2 with a black/blue trail loop was on sale at Amazon for the all-time low of $689 (or $110 off).

Originally released last fall, the Ultra 2 is plugged as “the ultimate sports watch.” It’s powered by a speedy S9 chip that supports features like Double Tap gestures and on-device Siri. It comes with cellular connectivity, not just WiFi, and it can last up to 72 hours per charge on Low Power Mode. It also sports the brightest display you can get on an Apple Watch — a nice-to-have for outdoor use. (It’s even more intense than the display on the Series 10, Apple’s latest flagship wearable.)

With this week’s release of watchOS 11, the Ultra 2 brings support for new health and fitness features like sleep apnea notifications, customizable Activity rings, and two new apps: Vitals and Tides. The former provides an overview of the user’s overnight health metrics, while Tides is meant to keep surfers, swimmers, and divers abreast of changing tidal conditions.

For those interested in upgrading to a paid My Best Buy membership, the Plus tier’s annual fee gets nullified by this Ultra 2 discount. (It unlocks free two-day shipping, extended return windows, and exclusive discounts for $49.99/year.) A My Best Buy Total plan is a bigger investment, tacking on 24/7 tech support, a repair discount, and free protection plans — including Apple Care+ — for $179.99/year.

A paid My Best Buy membership will pay off in an even bigger way in the coming weeks during Best Buy’s fall savings events, which includes a Member Exclusive Sale for the Plus and Total crew in late September. It’s a good time to sign up if you plan on purchasing more tech ahead of the holidays.

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