The bizarre story behind those 'Amazon ambassadors' on Twitter

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The bizarre story behind those 'Amazon ambassadors' on Twitter

From failed attempts at sassy clapbacks to high-tech trolling, it’s been a weird week for Amazon on Twitter.

Amazon got itself in some social media trouble recently as its PR twitter account tried to refute claims of its harsh treatment of workers and shift blame for taking advantage of tax loopholes. Many on Twitter weren’t having it, but there were also actual non-people who joined the fray, i.e., pretty obviously troll accounts. 

You might have seen some of them around. Outwardly, at least, they’re Amazon employee “ambassadors” talking about how great working for Amazon is, particularly in warehouse or delivery jobs. Except when they’re not — sometimes they’re fake accounts. Read more…

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