Hope you’ve caught your breath after mid-October’s Prime Day sales. Today (Monday, Oct. 20), Best Buy became the first major retailer to announce its 2025 holiday plans — and for the first time ever, it will start dropping early Black Friday deals on Halloween.
“We know it’s early, but Halloween has been knocking on our holiday door for a while now and we’re ready to let it join the party,” the company said in a press release. “This year, we’re putting the creep in ‘holiday creep.'”
Best Buy will continue to release early Black Friday deals throughout November in the lead-up to its official Black Friday sale, which begins more than a week ahead of time on Thursday, Nov. 20. (Black Friday 2025 technically falls on Nov. 28.) The 10-day sale will run through Saturday, Nov. 29 and feature “deeper savings on categories like computing, gaming, home theater, wearables, and more,” the company said.
Best Buy will then kick off its Cyber Monday savings event on Sunday, Nov. 30, and it will run for 48 hours through Dec. 1 (aka actual cyber Monday). Shoppers can save up to 50% on select tech during that sale.
Credit: Best Buy
Like last year, Best Buy will be supplementing its early Black Friday deals with several rounds of limited-time doorbusters that involve “some of the best deals on the hottest tech.” They’ll go live online, on the Best Buy app, and in stores every Friday throughout the season starting on Halloween. (Best Buy has an apt name for the first batch: DoorBOOsters.)
Paid members of the My Best Buy program will get up to $25 in bonus rewards on select doorbusters.
Per its Holiday Price Match Guarantee, Best Buy will price-match items it sells earlier in the season if they get cheaper down the road. It will also accept returns for most items purchased from Oct. 31 through Dec. 31 through Jan. 15, 2026. That’s stretched to Jan. 31 for My Best Buy Plus and Total members.
Best Buy will extend its store hours for the holidays beginning Sunday, Nov. 2; check your local store’s listing for more info. Best Buy stores will be closed on Thanksgiving, as they have been since 2020.
Competing retailers like Amazon, Walmart, and Target have yet to confirm their own plans for Black Friday and the 2025 holiday season.
