Samsung has some new phones to show off, and by all accounts, we’ll see them pretty soon.
The Korean tech giant just got done showing off its vision for an AI-powered future at CES 2026, but it isn’t done. Rumors are swirling around about an upcoming Unpacked showcase that will theoretically focus on at least the new Galaxy S26 phones. There’s just one big question, though: When exactly is the Samsung Unpacked showcase for early 2026?
Let’s dig in and find out.
Samsung Unpacked 2026 rumors: When is it?
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This question is (seemingly) pretty easy to answer because one of the more reliable tipsters in the realm of phone rumors has nailed down a supposed date for Samsung Unpacked. In this case, it’s Evan Blass, who has a pretty sterling record of being right on this stuff. On X, Blass corroborated some Korean media reporting that the event would take place on Feb. 25, saying that date is “100 percent correct.”
In the absence of any contradictory reporting from other sources, all we can do is assume the showcase will take place on that date or close to it right now. It’s a bit odd because that’s a full month after when Samsung typically does its early-year Unpacked events, but if it were happening in January this year, we probably would’ve heard about it by now. For the time being, let’s just operate under the assumption that it’s happening in late February.
Samsung Unpacked 2026 rumors: What will be shown?
The question of what will be shown at this Unpacked event is also fairly easy to answer based on precedent from previous years. In short, expect a lot of information about the Galaxy S26 phones. Just like in previous years, there will be three of them: A base Galaxy S26, a middle-ground Galaxy S26 Plus, and a premium Galaxy S26 Ultra.
Recent reports point to a pretty incremental refresh of the Galaxy S line this year, which is interesting because there were rumblings several months ago that Samsung would shake things up in 2026. The company was allegedly going to replace the Plus model with a new ultra-thin Edge phone, but Apple’s success with the iPhone 17 strategy of putting pro-level features in the base phone without raising the price reportedly caused Samsung to pull back and just go with what has worked in previous years this time.
Last year’s early Unpacked event was almost entirely focused on Galaxy phones and AI features for said phones, with a very brief surprise appearance by Samsung’s XR headset at the end. I would expect this year’s showcase to be similarly focused on Galaxy S26 phones, but the fact that the Galaxy TriFold is also set to launch in early 2026 in the United States could justify some time being given to that phone, as well. Samsung has already shown off that device in Korea and at CES, though, so maybe it gets a quicker mention with a price and release date instead of a full, blown-out debut.
At any rate, we’ve apparently got several weeks to sit and think about it.
