New Snapchat feature encourages users to ruthlessly cull their friends lists

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New Snapchat feature encourages users to ruthlessly cull their friends lists

In the wise words of Drake, “F*ck a fake friend, where your real friends at?” The answer, hopefully, is in your Snapchat friends list.

Snapchat is introducing a new feature Tuesday called Friend Check Up. Rolling out in the coming weeks on Android and following months on iOS, Friend Check Up will prompt users to take a look at their friends list and remove people who aren’t their “real friends,” as Snapchat puts it. It’s part of a larger internet health and safety (and branding) initiative to prevent the spread of misinformation and other harmful content or experiences on the platform.

Friends on Snapchat are more akin to friend lists on Facebook than they are to follower/following lists on Instagram, Twitter or TikTok. That is, on Snap (and Facebook), friends follow each other — it’s always mutual. On the latter social networks, however, following can go one way. Snap users can also “subscribe” to public figures and certain creators, but that’s distinct from “friending.” Read more…

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