Ahead of its Made by Google hardware event on Wednesday, Google has unveiled an Apple AirTag competitor. The all-new Pixel Tag is the company’s first-ever Bluetooth tracker.
Just like the AirTag, the Pixel Tag will be sold individually for $29.99 and as a four-pack for $99.99. Google wasn’t taking preorders for it at the time of writing, but it already has an official release date of Wednesday, Nov. 11, and a Google Store product page where shoppers can sign up for in-stock alerts. We’ll update this story if and when Pixel Tag preorders go live.
The Pixel Tag is a thin, two-inch-long elliptical disc made from stainless steel. It’s rated IP67 for protection against water and dust, and it comes in one “Fog” colorway with a silvery face and a light blueish back panel. (It perfectly matches the new fog Pixel 11, Pixel 11 Pro, and Pixel Watch 5, which Google also announced today.)
Credit: René Ramos / Mashable
The Pixel Tag has a built-in speaker that plays a sound when you ping its location from your phone. You can view its location on Google’s Find Hub app. You can also use the Pixel Tag to find a lost Android phone: Pressing the button on its back panel will make a paired device ring.
The Pixel Tag works with smartphones running Android 9 or newer and can be shared with up to 10 different users. You can also ring it from other Google devices, such as Pixel Watches and Pixel Buds.
Credit: René Ramos / Mashable
The Pixel Tag supports precision finding with distance and directional pointers and a “Left Behind alerts” feature that notifies you if you’re about to leave a tagged item behind. You’ll also get pinged if an unknown tag is with you.
