Amazon deal of the day: Slash $50 off the first-ever Kindle with a color display

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Kindle Paperwhite, Bose QuietComfort Ultra, Amazon Luna controller, Echo Buds, and Kindle Colorsoft with pink and purple background

Check out the best Amazon deals of the day as of Feb. 7:

OUR TOP PICK

Kindle Colorsoft

$229.99
(save $50)

Kindle Colorsoft


BEST HEADPHONES DEAL

Bose Quietcomfort Ultra


BEST GAMING DEAL

Amazon Luna controller

$49.99
(save $20)

Amazon Luna controller


ANOTHER E-READER DEAL

Kindle Paperwhite

$134.99
(save $25)

Kindle Paperwhite


BEST EARBUDS DEAL

Amazon Echo Buds with ANC

$54.99
(save $85)

Amazon Echo Buds with ANC in black

You’ve made it through the first week of February. You deserve a little treat, and we’ve rounded up the best discounts at Amazon today to help you find the perfect one. From Kindle to Bose, some of our favorite gadgets are down to their best prices ever (or at least pretty close).

Here are our picks for the best Amazon deals of the day on Feb. 7. If these aren’t sparking your interest, take a look at our picks from Feb. 5 and Feb. 6. Many of those discounts are still live, including a 13-inch iPad Air at its lowest price ever and $50 off Fitbit’s fanciest smartwatch.

Our top pick: Kindle Colorsoft


Kindle Colorsoft

$229.99
at Amazon

$279.99
Save $50.00



A few months ago, Amazon revealed its first ever Kindle with a color display after nearly two decades, dubbed the Colorsoft. It’s a seven-inch waterproof e-reader with a glare-free display that also supports a full spectrum of color. It also packs an auto-adjusting front light, eight weeks of battery life, 32GB of storage, and wireless charging. And did we mention there’s no lockscreen ads? As of Feb. 7, it’s got only its second-ever discount at Amazon. Snag it for just $229.99 instead of its usual $279.99. That’s 18% in savings.

Bose QuietComfort Ultra


Bose QuietComfort Ultra

$349.00
at Amazon

$429.00
Save $80.00



The Bose QuietComfort Ultra headphones top our list of the most comfortable headphones we’ve tested — and we’ve tested a lot. They also happen to deliver excellent battery life, rich sound, and “perfectly good ANC,” according to our reviewer Sam Mangino. They usually cost $429, but as of Feb. 7, you can slash 19% off and pick up a pair for $349 at Amazon.

Read our full review of the Bose QuietComfort Ultra headphones.

Amazon Luna controller


Amazon Luna controller

$49.99
at Amazon

$69.99
Save $20.00



The Luna controller is a gamepad designed specifically for use with Amazon Luna. Although it’s technically optional for the Luna gaming experience, our friends over at PCMag (also owned by Mashable’s publisher, Ziff Davis) consider it a “must-have.” It has a separate WiFi connection that reduces input lag as you play and streamlines the whole cloud gaming experience. It’s usually $69.99, but is down to $49.99 as of Feb. 7. It also comes with a free month of Luna+ for newbies.

Kindle Paperwhite


Kindle Paperwhite

$134.99
at Amazon

$159.99
Save $25.00



Mashable’s resident Kindle expert Sam Mangino considers the latest Kindle Paperwhite not only the best Kindle, but “the best e-reader overall.” It dropped in October alongside the new Colorsoft with some long-awaited upgrades. It’s compact and lightweight, waterproof, features a responsive interface with adjustable warmth that’s good for your eyes, and is the fastest Kindle yet. It’s on sale for only $134.99, down 16% from $159.99, as of Feb. 7. That’s just $5 shy of its best price ever.

Read our full review of the Kindle Paperwhite (2024).

Amazon Echo Buds with ANC


Amazon Echo Buds with ANC

$54.99
at Amazon

$139.99
Save $85.00



When the third-generation Echo Buds dropped in 2023, the 2021 Echo Buds became the “Echo Buds with ANC.” While they’re a handful of years old, they still hold up with a comfortable build, effective noise cancellation, and solid sound quality. The battery life is just average, but if you’re looking for budget earbuds that can quiet the noise around you, they’re basically a no-brainer. “It’s not unusual for Amazon’s self-made products to come in at cheaper prices than the competition, but in this case, the product’s quality is high enough to bring serious value,” Mashable’s Alex Perry writes in his review. Usually $139.99, the buds are on sale for only $54.99 at Amazon as of Feb. 7. That’s 61% in savings.

Read our full review of the Echo Buds with ANC.

None of these deals catching your eye? Check out Amazon’s daily deals for even more savings.

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