Apple AirTag
(save $11.03)
Apple AirPods 4
(save $60)
Apple Watch SE, 2nd Gen (GPS, 42mm)
(save $120)
Apple iPad, 11-inch (A16, WiFi, 128GB)
(save $75)
Apple MacBook Air, 13-inch (M4, 16GB RAM, 256GB SSD)
(save $250)
Black Friday is easily the best time to buy Apple products, and as we hit Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple’s 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on the three-year-old Apple Watch SE 2 (now just $129), the AirPods Pro 2 (now $139), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
We’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
Best Black Friday AirPods deal
Why we like it
Apple’s most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
Best Black Friday Apple Watch deal
Why we like it
Apple’s previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don’t consider those essentials, the SE 2 is a bargain for only $129 during Walmart’s Black Friday sale. That’s almost half off.
More Apple Watch deals
Best Black Friday iPad deal
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it “a real steal” at its usual sticker price of $349, but you’ll pay just $274 if you buy it from Amazon or Walmart this Black Friday. That’s its lowest price ever and $5 better than Best Buy‘s deal.
More iPad deals
Best Black Friday MacBook deal
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
at Amazon and Best Buy
$1,999
Save $250
at Amazon and Best Buy
$2,499
Save $310
at Amazon and Best Buy
$3,199
Save $500
Mac deals
at Amazon and Best Buy
$1,299
Save $150
at Amazon and Best Buy
$1,499
Save $150
