In 2019, Tesla blew up the internet when it revealed the Cybertruck. But it was just a prototype that polarized people with its dystopian design. Ford, at the time, was actually selling trucks — a lot of them. The bestselling truck for the past five years has been Ford’s F-150.
Now Ford is going electric, too. The F-150 Lightning is the company’s first electric truck.
In only a few days, 45,000 people reserved the F-150 Lightning. (Tesla reportedly has 650,000 reservations for the Cybertruck, which hasn’t started production.) In 2020, during the pandemic, Ford sold 556,145 gas-powered F-150 trucks, according to auto data firm Edmunds. So it definitely seems like Ford is poised to sell a lot of Lightnings. Read more…
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