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Instagram's identity crisis deepens as it considers a vertical stories feed

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In the immortal words of Derek Zoolander (who would have definitely loved Instagram), “who am I?”

Instagram is considering yet another big change to its platform. It is working on a prototype of the Stories feed that scrolls vertically, like TikTok.

Facebook, which owns Instagram, confirmed the new project to TechCrunch, which first reported the story after developer Alexander Puzzi posted a photo of the prototype on Twitter.

#Instagram is working on Vertical Stories 👀
Swipe up and down to browse storiespic.twitter.com/LDJje8l137

— Alessandro Paluzzi (@alex193a) February 2, 2021

Puzzi told TechCrunch that he found the option while examining Instagram’s backend code, and that it’s not live yet. Read more…

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