Facebook, Instagram, and WhatsApp might soon start charging you — if you want premium features, that is.
According to a report by TechCrunch, Meta (the parent company of all three social networks), is planning to test subscription tiers that would give users access to exclusive features.
Meta confirmed the news to the publisher, saying these subscriptions would unlock productivity and creativity, as well as new AI capabilities.
The paid subscription tiers, which will start showing up “in the coming months,” will give Facebook, Instagram, and WhatsApp users access to these features, as well as more control over how they share and connect, the report said. The apps’ core experiences will remain free for everyone.
Meta plans to test a variety of different subscription bundles to see which one works best.
There’s no official word on how this will look like, but leaker Alessandro Paluzzi managed to catch a glimpse of Instagram settings pointing to Manus AI, an AI agent that Meta had acquired in December 2025 for $2 billion. Manus could become one of the features that are only available to paid Instagram subscribers.
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Potentially, Facebook could also start charging for Vibes, a Meta AI tool that allows users to create videos.
Flirting with paid subscription tiers is a huge change for Meta, whose Facebook homepage once displayed a slogan saying “it’s free and always will be” (the slogan was removed back in 2019).
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However, the idea of Facebook charging for use is not as unprecedented as it once was, given that Meta was forced to start offering an ad-free, paid subscription tier in the European Union back in 2023.
We don’t expect users to get as spooked about this as they once were (remember the recurring spam about Facebook locking you out of your account if you don’t pay?). But when a paid tier gets introduced to a service, free versions often get left behind when it comes to new features and upgrades.
Meta CEO Mark Zuckerberg once said there would always be a free version of Facebook. What that free version will look like down the road, once a subscription tier is introduced, remains to be seen.
