22 Black Friday deals on Amazon that beat Walmart, Target, Best Buy, and Kohls

It is my firmest belief that the best Black Friday deals don’t exist in a vacuum. Major retailers like Amazon, Best Buy, Target, Walmart, and Kohl’s love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it’s worth shouting about.

After spending literal days poring over retailers’ Black Friday listings, I’ve stumbled upon nearly two dozen deals on 4K TVs, headphones, smart gadgets, video games, and other items that are at their cheapest on Amazon. In some cases, it’s beating other retailers’ offers by as little as one to four cents. (That counts, but it’s mostly a technicality.) In other instances, items are $10 to $207 cheaper when purchased from Amazon — those are instant add-to-cartables.

In doing my research, I had four rules for eligibility (I’m picky):

1. Amazon has to be beating the other retailers’ prices on the item. If they’re price-matching each other, Amazon has to throw in something that makes its deal better (like a free credit), or the other retailer’s deal has to be sold out.

2. The other retailer has to stock the item in the same color or configuration as Amazon.

3. The item has to be tagged as a Black Friday deal by Amazon or its competitor.

4. The item can’t be sold by a sketchy third-party seller at Amazon or its competitor. It’s got to be coming from the retailers themselves or a verified brand’s store page.

I’ll keep adding to my list as I encounter more better-than-elsewhere deals on Amazon, so keep checking back throughout Cyber Weekend.

4K TVs

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Credit: Insignia

Insignia 55-inch F50 Series 4K UHD Smart Fire TV

$189
at Amazon

$349.99
Save $160.99

99 cents cheaper than Best Buy.

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Credit: TCL

TCL 55-inch QM6K Series Mini-LED QLED 4K TV

$397.99
at Amazon

$799.99
Save $402

$2 cheaper than Best Buy, Target, and Costco, and one cent cheaper than Walmart.

Get Deal

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Credit: Hisense

Hisense 55-inch U7 Series Mini LED 4K TV

$497.99
at Amazon

$1,299.99
Save $802

$2 cheaper than Best Buy.

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Credit: TCL

TCL 65-inch QM7K Series Mini LED QLED 4K TV

$797.99
at Amazon

$1,499.99
Save $702

$2 cheaper than Best Buy and one cent cheaper than Walmart.

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Credit: Hisense

Hisense 65-inch S7 Series CanvasTV 4K QLED TV

$849.99
at Amazon

$1,299.99
Save $450

$50 cheaper than Best Buy.

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Credit: Samsung

Samsung 65-inch The Frame Pro LS03FW 4K Neo QLED Mini LED TV

$1,597.99
at Amazon

$2,199.99
Save $602.00

Matches Abt but includes free $98 Amazon credit. $2 cheaper than Best Buy and Samsung.

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Laptops

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Credit: Microsoft

Microsoft Surface Laptop 7, 13.8-inch (Snapdragon X Elite, 16GB RAM, 512GB SSD), platinum

$869.99
at Amazon

$1,399.99
Save $530

$130 cheaper than Best Buy and the Microsoft Store.

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Headphones and earbuds

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Credit: Sennheiser

Sennheiser Accentum True Wireless Earbuds

$89.95
at Amazon

$219.95
Save $130

$10.04 cheaper than Best Buy with on-page coupon.

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Credit: Apple

Apple AirPods 4 with ANC

$99.99
at Amazon

$179
Save $79.01

Matches Target, but sold out there. $10 cheaper than Walmart and $40 cheaper than Best Buy.

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Credit: Sennheiser

Sennheiser Accentum Wireless Headphones

$99.95
at Amazon

$189.95
Save $90.00

Four cents cheaper than Best Buy.

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Credit: Sony

Sony WH-1000XM5 Headphones

$248

$399.99
Save $151.99

Matches Best Buy but includes free $30 Amazon credit with code SONYX30.

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Bluetooth speakers

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Credit: Sony

Sony ULT Field 5

$194.95
at Amazon

$349.99
Save $155.04

$5.04 cheaper than Best Buy and Sony, and $155.04 cheaper than Target.

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Credit: Sony

Sony ULT Tower 9

$798
at Amazon

$899.99
Save $101.99

$1.99 cheaper than Best Buy and $50 cheaper than Target.

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Smart devices

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Credit: Hatch

Hatch Restore 3

$134.29
at Amazon

$169.99
Save $35.70

$5.70 cheaper than Target and Hatch Sleep.

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Credit: Ray-Ban / Meta

Ray-Ban Meta AI Glasses (Gen 1), Wayfarer, Shiny Black

$238.99
at Amazon

$299
Save $60.01

21 cents cheaper than Best buy, Ray-Ban, and Meta.

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Unlocked phones

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Credit: Samsung

Samsung Galaxy S25 FE (128GB), Icyblue

$442.49
at Amazon

$649.99
Save $207.50

$32.50 cheaper than Best Buy and Samsung, and $207.51 cheaper than Walmart.

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Beauty tech

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Credit: Shark

Shark FlexFusion Air & Ceramic Styling System

$289
at Amazon

$349.99
Save $60.99

99 cents cheaper than Best Buy and $60.99 cheaper than Walmart.

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Video games

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Credit: 2K Games

“NBA 2K26” (PS5)

$22.99
at Amazon

$69.99
Save $47

$7 cheaper than Best Buy and Target, and $7.01 cheaper than Walmart.

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Credit: Bandai Namco Entertainment

“Elden Ring Nightreign” (PS5)

$24.99
at Amazon

$39.99
Save $15.00

$5 cheaper than Best Buy and $4.94 cheaper than Walmart.

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Credit: Electronic Arts

“EA Sports College Football 26” (PS5)

$27.99
at Amazon

$69.99
Save $42

$2 cheaper than Best Buy and Target, and $2.01 cheaper than Walmart.

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Credit: Electronic Arts

“Battlefield 6” (PS5)

$35
at Amazon

$69.99
Save $34.99

$24.99 cheaper than Best Buy and Target, and $24.88 cheaper than Walmart.

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Lego sets

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Credit: Lego

Lego Icons Pac-Mac Arcade

$188.99
at Amazon

$269.99
Save $81

Matches Best Buy and Target, but sold out there. $27 cheaper than Kohl’s, $56 cheaper than Walmart, and $81 cheaper than the Lego Store.

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