21 Black Friday deals on Amazon that no one else is beating (or even matching): TVs, Legos, and more

It is my firmest belief that the best Black Friday deals don’t exist in a vacuum. Major retailers like Amazon, Best Buy, Target, and Walmart love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it’s worth shouting about.

After spending literal days poring over retailers’ Black Friday listings, I’ve stumbled upon nearly two dozen deals on 4K TVs, headphones, KitchenAid mixers, video games, and other items that are at their cheapest on Amazon. In some cases, it’s beating other retailers’ offers by as little as one to four cents. (That counts, but it’s more of a formality than anything.) In other instances, items are $10 to $60 cheaper when purchased from Amazon — those are instant add-to-cartables.

In doing my research, I had four rules for eligibility (I’m picky):

1. Amazon has to be beating the other retailers’ sale prices on the item. If they’re price-matching each other, Amazon has to throw in something that makes its deal better (like a free credit).

2. The other retailer has to have the item in stock in the same color or configuration as Amazon.

3. The item has to be tagged as a Black Friday deal by Amazon or its competitor.

4. The item can’t be sold by a sketchy third-party seller at Amazon or its competitor. It’s got to be coming from the retailers themselves or a verified brand’s store page.

I’ll keep adding to my list as I encounter more better-than-elsewhere deals on Amazon, so keep checking Black throughout Cyber Week.

4K TVs

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Credit: Insignia

Insignia 55-inch F50 Series 4K UHD Smart Fire TV

$189
at Amazon

$349.99
Save $160.99

99 cents cheaper than Best Buy.

Get Deal

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Credit: TCL

TCL 55-inch QM6K Series Mini-LED QLED 4K TV

$397.99
at Amazon

$799.99
Save $402

$2 cheaper than Best Buy and Costco, and one cent cheaper than Walmart.

Get Deal

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Credit: Hisense

Hisense 55-inch U7 Series Mini LED 4K TV

$497.99
at Amazon

$1,299.99
Save $802

$2 cheaper than Best Buy and one cent cheaper than Walmart.

Get Deal

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Credit: TCL

TCL 65-inch QM7K Series Mini LED QLED 4K TV

$797.99
at Amazon

$1,499.99
Save $702

$2 cheaper than Best Buy and one cent cheaper than Walmart.

Get Deal

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Credit: Hisense

Hisense 65-inch S7 Series CanvasTV 4K QLED TV

$897.99
at Amazon

$1,299.99
Save $402

$2 cheaper than Best Buy.

Get Deal

Apple devices

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Credit: Apple

Apple iPad Air, 11-inch (A16, WiFi, 128GB)

$274

$349
Save $75

$5 cheaper than Best Buy and Walmart.

Get Deal

Headphones and earbuds

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Credit: Sennheiser

Sennheiser Accentum True Wireless Earbuds

$89.95
at Amazon

$219.95
Save $130

$10.04 cheaper than Best Buy and $10 cheaper than Walmart with on-page coupon.

Get Deal

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Sennheiser Accentum Wireless Headphones

$99.95
at Amazon

$189.95
Save $90.00

Four cents cheaper than Best Buy.

Get Deal

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Credit: Beats

Beats Studio Buds +

$149.95
at Amazon

$169.95
Save $20

Four cents cheaper than Best Buy.

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Credit: Sony

Sony WH-1000XM5 Headphones

$248
at Amazon

$399.99
Save $151.99

Matches Best Buy and Walmart, but includes free $30 Amazon credit with code SONYX30.

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Bluetooth speakers

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Credit: Sony

Sony ULT Field 5

$194.95
at Amazon

$349.99
Save $155.04

$5.04 cheaper than Best Buy and Sony.

Get Deal

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Credit: Sony

Sony ULT Tower 9

$798
at Amazon

$899.99
Save $101.99

$1.99 cheaper than Best Buy.

Get Deal

Smart glasses

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Credit: Ray-Ban / Meta

Ray-Ban Meta AI Glasses (Gen 1), Wayfarer, Shiny Black

$238.99
at Amazon

$299
Save $60.01

21 cents cheaper than Best buy, Ray-Ban, and Meta.

Get Deal

KitchenAid mixers

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Credit: KitchenAid

KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer

$279.95
at Amazon

$399.99
Save $120.04

Four cents cheaper than Best Buy, Walmart, and KitchenAid, and includes free $14 Amazon credit.

Get Deal

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Credit: KitchenAid

KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer

$349.95
at Amazon

$499.99
Save $150.04

Four cents cheaper than Best Buy, Walmart, Macy’s, and Target, and includes free $19.96 Amazon credit.

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Beauty tech

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Credit: Shark

Shark FlexFusion Air & Ceramic Styling System

$289
at Amazon

$349.99
Save $60.99

99 cents cheaper than Best Buy and $60.99 cheaper than Walmart.

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Lego sets

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Credit: Lego

Lego Disney Princess Maleficent’s Dragon Form

$54.21
at Amazon

$69.99
Save $15.78

$5.28 cheaper than Best Buy.

Get Deal

Video games

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Credit: 2K Games

“NBA 2K26” (PS5)

$22.99
at Amazon

$69.99
Save $47

$7 cheaper than Best Buy and Target, and $7.01 cheaper than Walmart.

Get Deal

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Credit: Bandai Namco Entertainment

“Elden Ring Nightreign” (PS5)

$24.99
at Amazon

$39.99
Save $15.00

$5 cheaper than Best Buy and $4.94 cheaper than Walmart.

Get Deal

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Credit: Electronic Arts

“EA Sports College Football 26” (PS5)

$27.99
at Amazon

$69.99
Save $42

$2 cheaper than Best Buy and Target, and $2.01 cheaper than Walmart.

Get Deal

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Credit: Electronic Arts

“Battlefield 6” (PS5)

$52.99
at Amazon

$69.99
Save $17.00

$7 cheaper than Best Buy and Target, and $6.89 cheaper than Walmart.

Get Deal