Just when you thought you could catch your breath after CES 2025, Samsung is gearing up for a major tech reveal at today’s Galaxy Unpacked 2025.
For its first Galaxy Unpacked event of the year, Samsung will unveil a first look at its new flagship mobile devices and a host of new AI features.
Of course, the highlight of the event will be the debut of the Galaxy S25 series. Expect a trio of smartphones: the Galaxy S25, S25+, and S25 Ultra. While the design will likely stay familiar with rounded edges, the biggest upgrades are under the hood.
The S25 Ultra is rumored to get a slight makeover, with a larger 6.9-inch display and an upgraded 50MP ultra-wide camera. Perhaps the most exciting change is what’s powering these devices: Qualcomm’s new Snapdragon 8 Elite chip, built for generative AI.
This means we could see some major AI-powered features that Samsung has yet to reveal.
Along with the new hardware, Samsung will likely officially unveil One UI 7 at Galaxy Unpacked. Already in beta, this updated version of Samsung’s custom Android interface promises a more intuitive experience, with a tweaked notification system and a host of AI improvements. Samsung is hailing One UI 7 as the “first integrated AI platform,” and with the Snapdragon 8 Elite chip, expect to see new AI-powered capabilities that could really set the S25 series apart.
Following the trend of agentic AI, rumors even point to a Samsung “AI agent” that will offer personalized recommendations across a range of categories, from fashion to transportation.
