Michael B. Jordan stars as Alexa in Amazon's steamy Super Bowl ad

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Michael B. Jordan stars as Alexa in Amazon's steamy Super Bowl ad

Michael B. Jordan is many things. He’s an actor, film producer, and director — to name a few — but more recently, he’s a beautiful vessel for Amazon’s voice assistant, Alexa.

Amazon pulled out the big guns for the big game and landed Jordan to star in “Alexa’s Body,” a minute-long Super Bowl ad that imagines the actor as an ideal vessel for the AI technology.

I mean, take a minute to really think about how enjoyable asking Alexa things like “how many tablespoons are in a cup,” “turn on the sprinklers,” “dim the lights,” “add bath oil to my shopping list,” or “read my sensual audiobook to me while I take a candle-lit bath” would be if Alexa looked like Jordan instead of a sad little piece of tech sitting on your countertop. Feels great, right? Right…and wrong. Read more…

More about Amazon, Michael B. Jordan, Tech, Big Tech Companies, and Artificial Intelligence

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